Testimonials don’t need to be elaborate. In fact, this testimonial is great because it’s easily shared via social media or through the company’s website. That way, the brand can engage with leads on the channels they’re most comfortable using.
Fabletics leverages social media to collect testimonials from its customers. It encourages customers to post themselves on their Instagram pages wearing Flabletics products and tagging “#MyFabletics.” This provides a surge of engagement for the brand’s social account and creates free advertisement in the form of customer advocacy.
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