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As an outdoor clothing retailer, Stio has to establish the effectiveness of its products. One way to do this is with brand ambassadors who wear Stio products and advocate on the company’s behalf.
In this testimonial, Stio’s brand ambassadors answer interview questions about their careers. Customers will read these stories and feel inspired to do the same. Since the ambassadors are tied to Stio products, readers will naturally make the connection between the brand and their new passion for outdoor activities.
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